If you've ever developed a new
product or formulated a new business idea, you've most likely grappled with the
question of whether you should to protect it legally in some way. It can
be a confusing issue, for sure, and many of the small business owners and
entrepreneurs I meet don't seem to have a solid grasp of how, why and when to
protect their products, or if it's even necessary.
There are a many reasons people hesitate to make intellectual
property protection a priority when they are just starting a new
business. They include:
1. It is another startup cost, one which is sometimes viewed as
“non-essential,” simply because it is not legally required to operate the
business.
2. They are unsure whether the business or product will “take
off,” so they think they might not even need it.
3. They don’t anticipate anyone attempting to copy them.
4. They do not know what types of protections may be available
for their products or brands.
5. They seek to keep costs down by utilizing free or inexpensive
online resources.
Protecting intellectual property correctly is not simple, and many times the
examining attorneys at the government agencies have questions or raise
unexpected issues on the applications. That is why professional help is so
important. It can be costly or limiting in the long run to skip these steps.
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